For care providers, not families
Provider pricing
Every licensed provider we list starts free, with the same state-sourced license badge everyone gets. The tiers below add visibility — never a better badge, and never a spot inside a family’s Guide plan.
Provider accounts aren’t open yet.
This page shows the pricing we’re launching with. There’s no signup or billing live yet — nothing on this page can be purchased today.
Free
Every licensed provider we list, today, at no cost.
$0
- Your listing in the directory and in Guide results
- The state's own license-receipt badge, dated — the same free badge every provider gets
- Found by category, city, and language filter
- No signup required — listings are built from California's public licensing files
Already live for every provider
Priority
Move higher within your category's results.
$9.90/mo
$99/yr — about 17% less than paying monthly
- Everything in Free
- Priority placement within your category (never above the free-resources section, never inside a family's Guide plan)
- A longer profile description and more photos
Available to providers with an active, license-verified listing.
Not yet available
Featured
Top of your category, with the full profile treatment.
$49/mo
$499/yr — about 15% less than paying monthly
- Everything in Priority
- Top-of-category placement
- Full photo gallery on your profile
- A "Featured" badge on your listing card (visibility only — never a claim about your license status)
Available to providers with an active, license-verified listing.
Not yet available
How this stays honest
Paying for Priority or Featured changes where you sit within your own category’s listings. It never changes what a family sees in their Guide plan, and it never changes your license badge — that badge always shows what California’s own public file says, dated, whether you pay us anything or not.
Questions
- Does paying change whether my facility shows up in a family's plan?
- No. The Guide's plan output is built from objective criteria — license status, distance, language match — never from who's paid. A paid tier changes where you sit within your category's listings; it never changes whether or how you're recommended.
- Does a paid tier affect my license-verification badge?
- No. Your badge always shows the same thing: what California's own public licensing file says about your facility, and the date of that file. That badge is free for every provider and is never part of a paid plan.
- Can I sign up today?
- Not yet. This page shows the pricing we're launching with — provider accounts and billing aren't open yet.
- Who can hold a paid tier?
- Only providers whose license is showing as active in California's own file. A lapsed or flagged license can't hold a paid placement.